Hi, I'm Ivan.
I run a retention studio for ecommerce brands.
For the past 5 years I've helped brands grow revenue from every stage of the customer journey, from the first visit to the fifth order.
$20M in attributed revenue. 1B+ emails sent. 20+ brands.
Some of the companies I've worked with:
First Day
Huron
Souldrops
Uqora
Bonuses you unlock instantly when you sign up:
Email & SMS A/B testing
How to identify opportunities, develop hypothesis, run an experiment, and extract learnings.
Managing a million-dollar list
How to squeeze the last penny out of your email list and never worry where your next sale comes from.
Writing effective campaigns
Direct response copywriting formula for campaigns that print up to $5,000 per day.
Pop-up optimization 101
The setup behind 9–13% opt-in rates, plus my A/B testing framework sheet.