Hi, I'm Ivan.

I run a retention studio for ecommerce brands.

For the past 5 years I've helped brands grow revenue from every stage of the customer journey, from the first visit to the fifth order.

$20M in attributed revenue. 1B+ emails sent. 20+ brands.

Some of the companies I've worked with:

First Day

Huron

Souldrops

Uqora

Weekly newsletter for founders & operators

Weekly newsletter for founders & operators

Weekly insights from running retention for 8 & 9-figure brands.

Weekly insights from running retention for 8 & 9-figure brands.

Every week I break down the exact strategies, campaigns, and offers that are working across the portfolio of clients.

Every week I break down the exact strategies, campaigns, and offers that are working across the portfolio of clients.

Bonuses you unlock instantly when you sign up:

Email & SMS A/B testing

How to identify opportunities, develop hypothesis, run an experiment, and extract learnings.

Managing a million-dollar list

How to squeeze the last penny out of your email list and never worry where your next sale comes from.

Writing effective campaigns

Direct response copywriting formula for campaigns that print up to $5,000 per day.

Pop-up optimization 101

The setup behind 9–13% opt-in rates, plus my A/B testing framework sheet.